* my work as a designer & SMM specialist at a producer agency BALAN$E
Expert Branding at a Producer Agency
Project Overview
As a part of a producer agency, I worked on brand identity and visual communication for various experts across multiple industries — primarily in beauty, but also in coaching, education, health, and lifestyle.
Each expert project was approached individually, with a deep dive into their personality, niche, and audience. My role was to translate their personal brand into a cohesive visual language — from strategy to design execution.
No two experts are the same — every project required a custom visual system, tone of voice, and creative approach. This helped each brand feel authentic, recognizable, and relevant in their niche.
Mentorship program by Kristina Martozina:
Certified Beauty Educator Program
Free consultation with Lyudmila Goryachova
Author’s program by Irina Babayan – Transform
This portfolio is a small part of my story — shaped by curiosity, empathy, and love for details. And the journey continues!