* my favourite 3 years long work experience
brand 1377
My role in this project
This is how my big love story began, in which I played the role of a creative brand manager and did incredibly interesting things. I was responsible for “keeping” the brand in all details - design, social networks, tone of voice in communication with clients and partners and presentation of the brand at events
In 2021, a team of entrepreneurs from my hometown, Volgograd, turned to me for help. They created something unique and atypical for our area. They created a men's clothing brand (later unisex) with unique, designer, practical clothing.
Promoting a small brand with big ideas and goals was not easy, but very interesting, my daily tasks included:
- photoshoot production
- graphic design
- communication with partners and influencers
- design thinking
- content making
- branding and packaging design
During my work, the brand took part in several fashion weeks or pop-up markets with them - in Paris, Tbilisi and Moscow.
Branding
I developed a packaging design that was consistent with the brand's values and reflected its identity. We also created business cards, postcards, which we included in each order, and stickers.
The brand maintained a friendly tone, but was at a distance from its customers. There was always a slight mystery.
The brand considered itself a middle-up category, but in fact for our city it was a real luxury and few could afford it (not only about money, but also about bold designs) and therefore most of the customers were from the capital and other countries.
information tags for clothes
Social Medias
Сreating content for social media was one of my favorite things to do! It was also important to maintain brand identity and convey all meanings and information through the prism of our values.
We planned posts in advance, matching visual aesthetics with our content plan, and regularly posted Instagram stories to engage with our audience.
Photoshoots
New drops came out several times a year and were limited, so we often had to come up with different content with the same things.
Shootings took place 1-2 times a month and became an integral part of my life. I chose models, studios and organized the space for catalog shoots and creative shoots.
dozen funny hours in local photostudios
This is a very important and creative process for me! I was really into it and sometimes take part in each step of this process.
